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~isPartOf:"Journal of travel and tourism marketing"
~subject:"Internet marketing"
~subject:"Markenführung"
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Internet marketing
Markenführung
Tourism marketing
279
Tourismusmarketing
279
Holiday behaviour
199
Urlaubsverhalten
199
Consumer behaviour
175
Konsumentenverhalten
175
Tourism
160
Tourismus
160
Destination management
126
Destinationsmanagement
126
Beziehungsmarketing
115
Relationship marketing
115
Tourism industry
97
Tourismuswirtschaft
97
Customer satisfaction
93
Kundenzufriedenheit
93
Brand image
90
Markenimage
90
Dienstleistungsqualität
66
Service quality
66
Hotel industry
56
Hotellerie
56
Brand management
52
Online-Marketing
49
Tourism destination
49
Tourismusregion
49
International tourism
46
Internationaler Tourismus
46
Social Web
45
Social web
45
Viral marketing
42
Virales Marketing
42
China
39
Designation of origin
37
Herkunftsbezeichnung
37
tourism marketing
37
USA
34
United States
34
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1
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99
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2
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99
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Han, Heesup
6
Hyun, Sunghyup Sean
6
Law, Chun Hung Roberts
4
Schuckert, Markus
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Yu, Jongsik
3
Chua, Bee-Lia
2
Huang, Zhuowei
2
Hudson, Simon
2
Hwang, Jinsoo
2
Kang, Juhee
2
Kim, Insin
2
Kucukusta, Deniz
2
Leung, Daniel
2
Liu, Xianwei
2
Lo, Ada
2
Park, Sangwon
2
Pratt, Stephen
2
Tung, Vincent Wing Sun
2
Tussyadiah, Iis P.
2
Yagüe Guillén, María Jésus
2
Ahmad, Naveed
1
Ahn, Young-joo
1
Alcántara-Pilar, Juan Miguel
1
Alderman, Derek H.
1
Au, Norman
1
Avraham, Eli
1
Baek, Hyungshin
1
Bai, Billy
1
Bang, Nguyen
1
Barišić, Petra
1
Barrio-García, Salvador del
1
Beeton, Sue
1
Berrozpe, Arturo
1
Bertocchi, Dario
1
Björk, Peter
1
Borg, Jan van der
1
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Journal of travel and tourism marketing
Journal of business research : JBR
812
The journal of brand management : an international journal
553
Journal of retailing and consumer services
431
The journal of product & brand management
395
SpringerLink / Bücher
341
International journal of internet marketing and advertising : IJIMA
216
Journal of marketing communications
190
International journal of hospitality management
180
Industrial marketing management : the international journal for industrial and high-tech firms
165
Journal of advertising research
161
Psychology & marketing
156
European journal of marketing : EJM
150
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
International journal of advertising : the review of marketing communications
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing management : MM
135
Marketing intelligence & planning
133
Springer eBook Collection
132
Asia Pacific journal of marketing and logistics
131
Tourism management : research, policies, practice
125
Journal of promotion management : innovations in planning and applied research
120
Journal of strategic marketing
115
Journal of marketing
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Journal of the Academy of Marketing Science
106
Journal of promotion management : JPM
105
International journal of advertising : the quarterly review of marketing communications
104
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Cogent business & management
101
International journal of electronic marketing and retailing : IJEMR
98
Marketing letters : a journal of research in marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
International journal of contemporary hospitality management
95
Business horizons
94
The IUP journal of brand management : IJBRM
93
Information systems research : ISR
91
Technological forecasting & social change : an international journal
90
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ECONIS (ZBW)
99
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1
Influencer
marketing
effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
3
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
4
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
5
#StayHome today so we can #TravelTomorrow : tourism destinations' digital
marketing
strategies during the Covid-19 pandemic
Ketter, Eran
;
Avraham, Eli
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 819-832
Persistent link: https://www.econbiz.de/10012649891
Saved in:
6
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
7
Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
8
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
9
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
10
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
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