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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Target group
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Internet marketing
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6
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Journal of vacation marketing : an international journal
Marketing letters : a journal of research in marketing
Pervasive advertising
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
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23
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International journal of advertising : the quarterly review of marketing communications
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The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
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The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
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Jahrbuch Seniorenmarketing
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Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
28
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1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
3
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
4
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
5
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
6
Target markets as working archetypes : classifying consumers at Tourism New Zealand
Weaver, Adam
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011305743
Saved in:
7
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
8
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
9
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
10
Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.
;
Darke, Peter
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
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