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~isPartOf:"Kompetenztransfer im Investitionsgütermarketing"
~isPartOf:"Trade show management : planning, implementing and controlling of trade shows, conventions and events"
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Kompetenztransfer im Investitionsgütermarketing
Trade show management : planning, implementing and controlling of trade shows, conventions and events
The journal of business & industrial marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing : vor, während und nach der Messe
5
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
4
Schriften zu Marketing und Management
4
Aufgaben und Ziele der Messen in Deutschland
3
Journal of business-to-business marketing
3
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
Edition / AUMA
2
Göttinger handwerkswirtschaftliche Studien
2
Ifo-Schnelldienst
2
Ifo-Studien zu Handels- und Dienstleistungsfragen
2
Innovatives Markenmanagement
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Schriftenreihe Marketing, Management
2
Tourism management : research, policies, practice
2
AUMA-Edition
1
Anstöße aus dem Bremer Perspektiven-Labor
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Current issues in international entrepreneurship
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Essentials
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Deutsche Geschichte
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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ECONIS (ZBW)
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1
Trade shows as a live communication tool
Brühe, Christian
- In:
Trade show management : planning, implementing and …
,
(pp. 57-69)
.
2005
Persistent link: https://www.econbiz.de/10003142390
Saved in:
2
Facility management in the trade show industry
Moog, Wilfried E.
- In:
Trade show management : planning, implementing and …
,
(pp. 159-171)
.
2005
Persistent link: https://www.econbiz.de/10003142420
Saved in:
3
Trade shows in transition
Heckmann, Sepp D.
- In:
Trade show management : planning, implementing and …
,
(pp. 191-197)
.
2005
Persistent link: https://www.econbiz.de/10003142427
Saved in:
4
Strategic trade show marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
5
How trade show companies can manage multipliers
Reinhard, Hans Werner
- In:
Trade show management : planning, implementing and …
,
(pp. 373-399)
.
2005
Persistent link: https://www.econbiz.de/10003142797
Saved in:
6
Acquiring exhibitors : tools of the trade show organiser
Stoeck, Norbert
- In:
Trade show management : planning, implementing and …
,
(pp. 667-677)
.
2005
Persistent link: https://www.econbiz.de/10003142943
Saved in:
7
What makes trade show portals unique?
Wagner, Bernhard
- In:
Trade show management : planning, implementing and …
,
(pp. 731-749)
.
2005
Persistent link: https://www.econbiz.de/10003142959
Saved in:
8
Exhibition booth personnel as the key to successful trade fairs
Heger, Günther
- In:
Trade show management : planning, implementing and …
,
(pp. 861-872)
.
2005
Persistent link: https://www.econbiz.de/10003143003
Saved in:
9
Trade shows as networking platforms
Prüser, Sven
- In:
Trade show management : planning, implementing and …
,
(pp. 1027-1041)
.
2005
Persistent link: https://www.econbiz.de/10003143652
Saved in:
10
Security in trade shows
Chow Hoi Hee, Charles
- In:
Trade show management : planning, implementing and …
,
(pp. 1115-1122)
.
2005
Persistent link: https://www.econbiz.de/10003143672
Saved in:
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