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~isPartOf:"Lehrbuch"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Advertising effects
Beziehungsmarketing
Online-Marketing
92
Internet marketing
90
Social Web
55
Social web
55
Consumer behaviour
26
Konsumentenverhalten
26
Online retailing
26
Online-Handel
26
Electronic Commerce
24
E-commerce
22
Social media
22
Relationship marketing
10
Advertising
7
Social network
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Soziales Netzwerk
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Werbewirkung
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Werbung
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Social relations
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Soziale Beziehungen
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Digitalisierung
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Digitization
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Information technology
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Informationstechnik
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Innovation
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Internet
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KMU
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Markenführung
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Marketing
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Purchase intention
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SME
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Social media marketing
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Viral marketing
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Virales Marketing
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Business process management
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Crowdfunding
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Ahammad, Mohammad F.
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Amirkhanpour, Monaliz
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Balci, Gökcay
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Bautista, John Robert
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Chen, Shih-Chih
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Dwivedi, Rohita
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El Faker, Abdellatif
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Mariani, Marcello M.
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Lehrbuch
Technological forecasting & social change : an international journal
Journal of business research : JBR
113
International journal of internet marketing and advertising : IJIMA
81
Journal of retailing and consumer services
76
International journal of advertising : the review of marketing communications
69
Journal of marketing communications
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of advertising research
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the quarterly review of marketing communications
39
International journal of electronic marketing and retailing : IJEMR
33
The journal of product & brand management
29
Journal of internet commerce
26
Marketing intelligence & planning
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of promotion management : JPM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International journal of electronic commerce : IJEC
23
Journal of marketing research : JMR
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Journal of the Academy of Marketing Science
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Psychology & marketing
21
Information systems research : ISR
20
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Electronic commerce research
18
Journal of marketing
18
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
17
Business horizons
17
Journal of electronic commerce research : JECR
17
International journal of business information systems : IJBIS
16
International journal of technology marketing : IJTMkt
16
SpringerLink / Bücher
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of advertising : official publication of the American Academy of Advertising
15
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ECONIS (ZBW)
17
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1
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
2
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
3
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
4
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
5
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
6
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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7
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
8
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
9
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
10
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
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