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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
9
Store brand
9
Brand
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Einzelhandel
3
Retail trade
3
store brands
3
Distribution channel
2
Market entry
2
Markteintritt
2
USA
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United States
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Vertriebsweg
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1966-2005
1
Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
1
Brand image
1
Business cycle
1
Competition
1
Dairy product
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Demand
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Einzelhandelspreis
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Estimation
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Game theory
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Handelsmarketing
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Haushaltseinkommen
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International marketing
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Aufsatz in Zeitschrift
No longer published / No longer aquired
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9
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English
9
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Carpenter, Gregory S.
1
Chen, Jack Xinlei
1
Dhar, Tirtha
1
Dubé, Jean-Pierre
1
Geyskens, Inge
1
Hansen, Karsten T.
1
Harbaugh, Rick
1
Hitsch, Güenter J.
1
John, George
1
Maxwell, John W.
1
Nakamoto, Kent
1
Narasimhan, Chakravarthi
1
Narasimhan, Om
1
Nasser, Sherif
1
Rossi, Peter E.
1
Roussillon, Beatrice
1
Seenivasan, Satheesh
1
Sethuraman, Raj
1
Singh, Vishal
1
Steenkamp, Jan-Benedict E. M.
1
Sudhir, K.
1
Talukdar, Debabrata
1
Turcic, Danko
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
European journal of operational research : EJOR
11
Handelsforschung
10
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
European review of agricultural economics : ERAE
4
Journal of euromarketing
4
The IUP journal of brand management : IJBRM
4
The journal of business : B
4
American journal of agricultural economics
3
Cogent business & management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of business & economics research
3
Journal of business economics and management
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 22-53
Persistent link: https://www.econbiz.de/10011818446
Saved in:
2
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
3
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
4
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
5
Label confusion : the Groucho effect of uncertain standards
Harbaugh, Rick
;
Maxwell, John W.
;
Roussillon, Beatrice
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1512-1527
Persistent link: https://www.econbiz.de/10009313066
Saved in:
6
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
7
Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
Saved in:
8
Are store-brand buyers store loyal? : an empirical investigation
Hansen, Karsten T.
;
Singh, Vishal
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1828-1834
Persistent link: https://www.econbiz.de/10003776089
Saved in:
9
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173
Saved in:
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