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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Marketing management"
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Search: subject:"Management"
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Marketing management
Theorie
508
Theory
508
Operations Research
304
Operations research
304
Consumer behaviour
299
Konsumentenverhalten
299
Lieferkette
199
Supply chain
199
Portfolio selection
195
Portfolio-Management
195
Beziehungsmarketing
154
Relationship marketing
154
Brand management
131
Markenführung
131
Lagermanagement
123
USA
123
United States
123
Warehouse management
123
Innovation
112
Inventory model
106
Lagerhaltungsmodell
106
Marketingmanagement
97
Preismanagement
95
Pricing strategy
95
Brand image
90
Markenimage
90
Game theory
86
Innovation management
86
Innovationsmanagement
86
Spieltheorie
86
Production control
74
Produktionssteuerung
74
Lieferantenmanagement
73
Supplier relationship management
73
Revenue management
68
Revenue-Management
68
Mathematical programming
66
Mathematische Optimierung
66
Brand
64
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93
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97
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97
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4
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97
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Spence, Charles
3
Boulding, William
2
Choi, Seung-chan
2
Christen, Markus
2
Colbert, François
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
2
Sriram, S.
2
Steinberg, Richard H.
2
Villas-Boas, J. Miguel
2
Agarwal, Ritu
1
Akdeniz, Billur
1
Akram, Muhammad Shakaib
1
Althuizen, Niek
1
Andrews, Demetra
1
Bailey, Ainsworth A.
1
Balachander, Subramanian
1
Barrena, Ramo
1
Basso, Frédéric
1
Basu, Rituparna
1
Batinic, Bernad
1
Ben Rhouma, Tarek
1
Berger, Sebastian
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Brown, Christina L.
1
Brown, Gerald G.
1
Cahill, Jonnie
1
Calantone, Roger J.
1
Caldieraro, Fabio
1
Carpenter, Gregory S.
1
Chakravarty, Anindita
1
Chan, Tat
1
Chang, Chun-Tuan
1
Chang, Chun-tuan
1
Chen, Chen
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
97
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1
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97
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1
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
4
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
5
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
6
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
7
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
8
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
9
Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
Saved in:
10
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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