//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
social media
Viral marketing
92
Virales Marketing
92
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
35
Social web
35
Internet marketing
26
Online-Marketing
26
Online retailing
13
Online-Handel
13
word of mouth
13
Customer satisfaction
11
Kundenzufriedenheit
11
Beziehungsmarketing
8
Dienstleistungsqualität
8
Experiment
8
Relationship marketing
8
Service quality
8
online reviews
8
word-of-mouth
8
Advertising
6
Advertising effects
6
Brand image
6
Emotion
6
Kaufentscheidung
6
Markenimage
6
Personality psychology
6
Persönlichkeitspsychologie
6
Purchase decision
6
Werbewirkung
6
Werbung
6
Artificial intelligence
5
E-commerce
5
Electronic Commerce
5
Künstliche Intelligenz
5
Social network
5
Social relations
5
Soziale Beziehungen
5
Soziales Netzwerk
5
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Ameen, Nisreen
1
Anlamlier, Eda
1
Bartov, Eli
1
Calantone, Roger J.
1
Chintagunta, Pradeep K.
1
Faurel, Lucile
1
Flavián Blanco, Carlos
1
Gopinath, Shyam
1
Hosanagar, Kartik
1
Hwa, Jacky Cheah Jun
1
Ibáñez-Sánchez, Sergio
1
King, Karen Whitehill
1
Krishnan, Ranjani
1
Kumar, Satish
1
Lee, Dokyun
1
Mohanram, Partha
1
Nair, Harikesh
1
Nguyen, Hang
1
Nikolinakou, Angeliki
1
Orús, Carlos
1
Pavlopoulou, Ismini
1
Ulu, Sevincgul
1
Venkataraman, Sriram
1
Wilson-Nash, Carolyn
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing communications
14
Information systems research : ISR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of hospitality marketing & management
7
Journal of internet commerce
6
Journal of management information systems : JMIS
6
Journal of marketing
6
International journal of advertising : the review of marketing communications
5
International journal of technology marketing : IJTMkt
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Discussion paper
4
International journal of business information systems : IJBIS
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research
4
CESifo working papers
3
Health marketing quarterly
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of information systems and change management : IJISCM
3
International journal of market research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of organizational computing and electronic commerce
3
Journal of promotion management : innovations in planning and applied research
3
Global business review
2
International journal of management practice : IJMP
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing and consumer behaviour in emerging markets
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Management dynamics in the knowledge economy
2
The service industries journal
2
Administrative Sciences : open access journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
3
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
4
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
5
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
6
Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
7
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
8
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
9
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->