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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Psychology of advertising"
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Brand image
Internet marketing
Psychology of advertising
Advertising effects
32
Werbewirkung
32
Advertising
21
Werbung
21
Online-Marketing
19
Consumer behaviour
12
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12
online advertising
7
Search engine
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advertising
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Online-Handel
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Chintagunta, Pradeep K.
2
Shin, Woochoel
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Tucker, Catherine
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Amaldoss, Wilfred
1
Balseiro, Santiago R.
1
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1
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1
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1
Iyengar, Garud
1
Jeziorski, Przemysław
1
Joo, Mingyu
1
Kircher, Tobias
1
Krämer, Jan
1
Kumar, Anuj
1
Lee, Dokyun
1
Lewis, Gregory
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Liu, Yan
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Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
98
Journal of business research : JBR
92
Journal of marketing communications
89
Journal of advertising research
85
International journal of advertising : the quarterly review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Psychology & marketing
58
Journal of advertising : official publication of the American Academy of Advertising
56
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : innovations in planning and applied research
49
Journal of retailing and consumer services
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of promotion management : JPM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
24
European journal of marketing : EJM
22
The journal of brand management : an international journal
21
Marketing : ZFP ; journal of research and management
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Journal of current issues and research in advertising : JCIRA
17
Journal of global marketing
16
Journal of marketing
16
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
SpringerLink / Bücher
16
The journal of consumer marketing
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing research
15
International journal of hospitality management
14
Journal of current issues and research in advertising
14
Quantitative marketing and economics : QME
14
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of sports marketing & sponsorship
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
3
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
4
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
5
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
6
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
7
Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav
;
Besbes, Omar
;
Desir, Antoine
;
Goyal, Vineet
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
Saved in:
8
Winners, losers, and Facebook : the role of social logins in the online advertising ecosystem
Krämer, Jan
;
Schnurr, Daniel
;
Wohlfarth, Michael
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1678-1699
Persistent link: https://www.econbiz.de/10012022658
Saved in:
9
Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
Saved in:
10
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
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