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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Preismanagement"
~subject:"Theory"
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Consumer behaviour
Preismanagement
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Marketing management
60
Marketingmanagement
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Konsumentenverhalten
9
Pricing strategy
9
Competitive strategy
8
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8
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game theory
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marketing strategy
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Choi, Seung-chan
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
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2
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1
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1
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1
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1
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1
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1
Fruchter, Gila E.
1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
81
Europäische Hochschulschriften / 5
72
Gabler Edition Wissenschaft
55
Journal of retailing and consumer services
47
SpringerLink / Bücher
44
Journal of marketing communications
35
Lehrbuch
33
Journal of marketing
28
European journal of marketing : EJM
27
The journal of product & brand management
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing management : MM
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Asia Pacific journal of marketing and logistics
22
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Neue betriebswirtschaftliche Forschung : Nbf
21
Jahrbuch der Absatz- und Verbrauchsforschung
20
Journal of Islamic marketing : JIMA
20
Journal of business economics : JBE
20
Journal of retailing
20
Schriften zu Marketing und Management
20
Journal of strategic marketing
19
Psychology & marketing
18
Springer eBook Collection / Business and Economics
18
The journal of consumer marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Business horizons
16
Faculty & research / Insead : working paper series
16
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
15
Berichte aus der Betriebswirtschaft
14
DUV : Wirtschaftswissenschaft
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Springer eBook Collection
14
The journal of business & industrial marketing
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
DUV / Wirtschaftswissenschaft
13
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Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
5
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
6
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
7
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
8
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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