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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Beziehungsmarketing"
~subject:"Consumer goods industry"
~subject:"Germany"
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Beziehungsmarketing
Consumer goods industry
Germany
Brand management
47
Markenführung
47
Brand image
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenimage
37
Brand
34
Markenartikel
34
Advertising effects
19
Werbewirkung
19
Deutschland
8
Theorie
8
Theory
8
Advertising
5
Internet marketing
5
Luxury goods
5
Luxusgüter
5
Online-Marketing
5
Relationship marketing
5
Werbung
5
Emotion
4
Handelsmarke
4
Marketing theory
4
Marketingtheorie
4
Measurement
4
Messung
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Perception
4
Social Web
4
Social web
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Store brand
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Wahrnehmung
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Brand extension
3
Einzelhandel
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3
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German
8
English
8
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Esch, Franz-Rudolf
3
Bauer, Hans H.
1
Bofinger, Kerstin
1
Brandstätter, Marion
1
Bruns, Daniel
1
Burmann, Christoph
1
Decker, Reinhold
1
Eisend, Martin
1
Fell, Anja
1
Fischer, Alexander
1
Fischer, Christian
1
Fischer, Dirk
1
Fischer, Marc
1
Foscht, Thomas
1
Fränzel, Nils
1
Hammann, Peter
1
Hardiman, Marco
1
Hornig, Tobias
1
Kiss, Greg
1
Klee, Alexander
1
Langner, Tobias
1
Löffler, Michael
1
Mäder, Ralf
1
Olbrich, Rainer
1
Palupski, Rainer
1
Praxmarer-Carus, Sandra
1
Reckmann, Tobias
1
Rump, Markus
1
Schade, Michael
1
Schollmeyer, Thomas
1
Souka, Mohamed
1
Swoboda, Bernhard
1
Teichert, Thorsten
1
Walsh, Gianfranco
1
Wiedmann, Klaus-Peter
1
Winter, Kai
1
Winters, Amelie
1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
161
SpringerLink / Bücher
129
Journal of retailing and consumer services
117
The journal of brand management : an international journal
106
The journal of product & brand management
104
International journal of hospitality management
53
Research
38
Asia Pacific journal of marketing and logistics
37
Psychology & marketing
37
Innovatives Markenmanagement
36
Springer eBook Collection / Business and Economics
32
Gabler Edition Wissenschaft
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Cogent business & management
30
International journal of internet marketing and advertising : IJIMA
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
28
European journal of marketing : EJM
27
Journal of hospitality marketing & management
25
Journal of promotion management : innovations in planning and applied research
25
Journal of strategic marketing
24
International journal of contemporary hospitality management
23
Journal of marketing management : MM
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
17
Journal of the Academy of Marketing Science
17
Tourism management : research, policies, practice
16
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Gabler Research
15
Journal of fashion marketing and management
15
Journal of marketing communications
15
Reihe: Marketing : MAR
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
14
The journal of consumer marketing
14
The journal of services marketing
14
Business horizons
13
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
2
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
3
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
4
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
5
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
6
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
7
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
8
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
9
Placebo effects of brands
Fell, Anja
;
Eisend, Martin
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 176-184
Persistent link: https://www.econbiz.de/10009792237
Saved in:
10
Wirkung von Limited Editions im FMCG-Bereich
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 234-254
Persistent link: https://www.econbiz.de/10003908000
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