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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
Brand management
215
Markenführung
215
Consumer behaviour
151
Konsumentenverhalten
151
Markenimage
136
Brand
85
Markenartikel
85
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
39
Werbewirkung
39
Internet marketing
28
Online-Marketing
28
Social Web
28
Social web
28
Personality psychology
15
Persönlichkeitspsychologie
15
Advertising
13
Brand loyalty
13
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Werbung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Designation of origin
10
Herkunftsbezeichnung
10
Marketing management
10
Marketingmanagement
10
Emotion
9
Brand extension
8
Celebrity endorsement
8
Celebrity-Werbung
8
Emerging economies
8
Experiment
8
Markentransfer
8
Markentreue
8
Schwellenländer
8
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Article
135
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Article in journal
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136
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English
136
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Pradhan, Debasis
4
Kuanr, Abhisek
3
Woodside, Arch G.
3
Albrecht, Carmen-Maria
2
Augusto, Mário Gomes
2
Bagozzi, Richard P.
2
Bauer, Brittney C.
2
DelVecchio, Devon
2
Kumar, Vikas
2
Lee, Michael S. W.
2
Lim, Ming
2
Merrilees, Bill
2
Moharana, Tapas Ranjan
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bang, Nguyen
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bapat, Dhananjay
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartsch, Silke
1
Bauer, Hans H.
1
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Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
344
The journal of product & brand management
280
The journal of brand management : an international journal
273
Journal of retailing and consumer services
163
European journal of marketing : EJM
80
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
59
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of strategic marketing
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
42
Journal of the Academy of Marketing Science
42
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
Tourism management : research, policies, practice
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
Journal of travel and tourism marketing
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
Global business review
27
International journal of sports marketing & sponsorship
26
International journal of contemporary hospitality management
25
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ECONIS (ZBW)
136
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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