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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand management
215
Markenführung
215
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
136
Markenimage
136
Brand
85
Markenartikel
85
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
39
Werbewirkung
39
Internet marketing
28
Online-Marketing
28
Social Web
28
Social web
28
Personality psychology
15
Persönlichkeitspsychologie
15
Advertising
13
Brand loyalty
13
Corporate reputation
13
Firmenimage
13
Luxury goods
13
Luxusgüter
13
Werbung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Designation of origin
10
Marketing management
10
Marketingmanagement
10
Emotion
9
Brand extension
8
Celebrity endorsement
8
Celebrity-Werbung
8
Emerging economies
8
Experiment
8
Markentransfer
8
Markentreue
8
Schwellenländer
8
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English
10
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Chaney, Damien
1
Cheah, Isaac
1
Eid, Riyad
1
Gbadamosi, Ayantunji
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Hakala, Ulla
1
Hamdy, Ahmed
1
Heslop, Louise A.
1
Kantola, Satu-Päivi
1
Lee, Michael S. W.
1
Lemmetyinen, Arja
1
Lim, Chi Lo
1
Marandi, Ebi
1
Nadeau, John
1
O'Reilly, Norm
1
Osei, Collins
1
Phau, Ian
1
Ranchhod, Ashok
1
Ranfagni, Silvia
1
Ryan, Jason
1
Shi, Tiebing
1
Silvanto, Sari
1
Tu, Zhiling
1
Zhang, Jian
1
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Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
18
International marketing review
16
Journal of international consumer marketing
14
The journal of product & brand management
14
Journal of global marketing
11
The journal of brand management : an international journal
11
Asia Pacific journal of marketing and logistics
9
Journal of international marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
Discussion paper / Centre for Economic Policy Research
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Tourism management perspectives : TMP
3
Africa journal of management
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Discussion paper / Tinbergen Institute
2
Enterprise & society : the international journal of business history
2
Essays on the effects of brand names and prices on consumer behavior
2
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ECONIS (ZBW)
10
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1
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Country image as a nation-
branding
tool
Hakala, Ulla
;
Lemmetyinen, Arja
;
Kantola, Satu-Päivi
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
Saved in:
6
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
7
A brand for all the nations : the development of the world heritage brand in emerging markets
Ryan, Jason
;
Silvanto, Sari
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009156881
Saved in:
8
Re-
branding
Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
9
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
10
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
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