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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Services marketing quarterly"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Lieferantenmanagement
Marketingmanagement
Beziehungsmarketing
187
Relationship marketing
187
Consumer behaviour
99
Konsumentenverhalten
99
Dienstleistungsqualität
70
Service quality
70
Customer satisfaction
60
Kundenzufriedenheit
60
Brand management
33
Markenführung
33
Brand image
23
Markenimage
23
Brand
22
Markenartikel
22
Social Web
22
Social web
22
Internet marketing
20
Online-Marketing
20
Customer integration
19
Kundenintegration
19
Supplier relationship management
19
Einzelhandel
18
Retail trade
18
USA
15
United States
15
Beschwerdemanagement
14
Complaint management
14
Confidence
14
Vertrauen
14
Customer service
12
Kundenservice
12
loyalty
11
satisfaction
10
Customer engagement
9
Dienstleistungsmarketing
9
Dienstleistungssektor
9
Marketing management
9
Service industry
9
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26
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English
26
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Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Ahn, Jinwoo
1
Bang, Nguyen
1
Bautista, Reynaldo
1
Blasco-López, Ma Francisca
1
Brem, Alexander
1
Casidy, Riza
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1
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1
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1
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1
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1
Greene, Henry
1
Gulas, Charles S.
1
Habibi, Fatemeh
1
Horn, Christian Franz
1
Hänninen, Nora
1
Ivens, Björn
1
Kanyan, Agnes
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Karjalouto, Heikki
1
Kocyigit, Altan
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Marketing intelligence & planning
Services marketing quarterly
Industrial marketing management : the international journal for industrial and high-tech firms
237
The journal of business & industrial marketing
120
Journal of business research : JBR
119
SpringerLink / Bücher
46
Journal of strategic marketing
45
Journal of business-to-business marketing
40
Journal of the Academy of Marketing Science
39
Journal of retailing and consumer services
33
Journal of marketing
28
Gabler Edition Wissenschaft
27
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
European journal of marketing : EJM
23
Springer eBook Collection / Business and Economics
21
The service industries journal
21
The journal of services marketing
19
Business horizons
18
Journal of retailing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
International journal of hospitality management
14
International journal of production economics
14
Journal of marketing management : MM
14
Neue betriebswirtschaftliche Forschung : Nbf
14
Cogent business & management
13
International journal of electronic customer relationship management : IJECRM
13
Service business
13
The journal of product & brand management
13
Europäische Hochschulschriften / 5
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Journal of marketing communications
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Handbook of relationship marketing
10
International journal of internet marketing and advertising : IJIMA
10
International journal of retail & distribution management
10
Journal of international marketing
10
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ECONIS (ZBW)
26
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26
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1
Well-timed social-emotional support can enhance consumer-to-business relationships
Raciti, Maria M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012801853
Saved in:
2
Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
3
A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
Saved in:
4
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
5
The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana
;
García-Madariaga, Jesús
; …
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
Saved in:
6
Relationship intention and length of customer-firm associations in two emerging markets
Mostert, Pierre
;
Steyn, Derik
;
Bautista, Reynaldo
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011940188
Saved in:
7
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
8
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
9
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
10
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
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