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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
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Consumer behaviour
Werbewirkung
Internet marketing
83
Online-Marketing
83
Social Web
54
Social web
54
Konsumentenverhalten
49
Brand management
24
Markenführung
24
Advertising effects
18
Beziehungsmarketing
18
Children
18
Kinder
18
Relationship marketing
18
Social media
18
Brand image
17
Jugendliche
17
Markenimage
17
Youth
17
Advertising
15
Target group
15
Zielgruppe
15
Werbung
14
Marketing management
12
Marketingmanagement
12
Brand
10
Markenartikel
10
Online retailing
9
Online-Handel
9
Online media
8
E-commerce
7
Electronic Commerce
7
Media usage
7
Mediennutzung
7
Social media marketing
7
Viral marketing
7
Virales Marketing
7
Website
7
Customer integration
6
Influencer marketing
6
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Free
3
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Article
53
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53
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53
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English
53
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Chan, Kara
2
Fan, Fei
2
Vashisht, Devika
2
Abbasi, Amir Zaib
1
Ahmed, Riaz Uddin
1
Ahn, Regina
1
Alwi, Sharifah
1
Andersen, Lars P.
1
Araújo, Elton Gean
1
Axcell, Shana
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bassiouni, Dina H.
1
Bogoevska-Gavrilova, Irena
1
Chauhan, Abhishek
1
Chen, Huan
1
Ciunova-Shuleska, Anita
1
Crnjak-Karanović, Bilijana
1
D'Souza, Clare M.
1
Daems, Kristien
1
De Jans, Steffi
1
Ding Hooi Ting
1
Duff, Brittany R. L.
1
Duffett, Rodney Graeme
1
Elez, Jelena
1
Ellis, Debbie
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
García-Béjar, Ligia
1
Gaur, Jighyasu
1
Giraldi, Janaina de Moura Engracia
1
Goenner, Emily
1
Grace, Debra
1
Guan, Jieqi
1
Gupta, Ritu
1
Gutiérrez-García, Elena
1
Göbel, Fabian
1
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Published in...
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Marketing intelligence & planning
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
202
Journal of retailing and consumer services
153
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
International journal of advertising : the review of marketing communications
83
Journal of advertising research
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of promotion management : innovations in planning and applied research
60
International journal of hospitality management
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
51
International journal of advertising : the quarterly review of marketing communications
48
The journal of product & brand management
47
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Cogent business & management
41
Electronic commerce research
41
Information systems research : ISR
41
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of electronic commerce research : JECR
31
Journal of marketing
31
International journal of consumer studies
30
International journal of technology marketing : IJTMkt
30
Journal of marketing research : JMR
30
Psychology & marketing
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Asia Pacific journal of marketing and logistics
28
The journal of brand management : an international journal
28
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Journal of marketing management : MM
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
53
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
3
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
4
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
7
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
8
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
Saved in:
9
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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