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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"rus"
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Brand management
111
Markenführung
111
Brand image
70
Markenimage
70
Consumer behaviour
68
Konsumentenverhalten
68
Brand
42
Markenartikel
42
Beziehungsmarketing
27
Relationship marketing
27
Internet marketing
19
Online-Marketing
19
Social Web
18
Social web
18
Advertising effects
12
Werbewirkung
12
Brand loyalty
9
Designation of origin
8
Herkunftsbezeichnung
8
Marketing management
8
Marketingmanagement
8
Social media
8
Corporate reputation
7
Customer integration
7
Emerging economies
7
Firmenimage
7
Kundenintegration
7
Schwellenländer
7
Brand awareness
6
Brand equity
6
Brand architecture
5
China
5
Confidence
5
Emotion
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International marketing
5
Internationales Marketing
5
Luxury goods
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Luxusgüter
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Phau, Ian
4
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2
Chandrasekar, Kalpana
2
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2
Kumar, Sushant
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
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Woodside, Arch G.
2
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1
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1
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Andrea Gudmundsdóttir
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Marketing intelligence & planning
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
SpringerLink / Bücher
71
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
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ECONIS (ZBW)
111
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
5
Consumer reactions to attacks against cherished brands
Cheng, Li Keng
;
Toung, Chung-Lin
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1115-1139
Persistent link: https://www.econbiz.de/10015056962
Saved in:
6
The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming
;
Hsu, Ya-Hui
;
Chen, Tsai
;
Lo, Wei-Yuan
; …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 459-480
Persistent link: https://www.econbiz.de/10015056880
Saved in:
7
The role of online retail website experience on brand happiness and willingness to share personal information : an SOR perspective
Banerjee, Shubhomoy
;
Shaikh, Ateeque
;
Sharma, Archana
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015056886
Saved in:
8
Gastronomic manifestation in the function of branding a tourist destination
Čavić, Slobodan
;
Ćurčić, Nikola
;
Radivojevic, Nikola
; …
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 749-770
Persistent link: https://www.econbiz.de/10015056903
Saved in:
9
Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem
;
Yildiz, Kadir
;
Kumar, Sushant
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
Saved in:
10
Impact of exogenous brand crises on consumer behaviour
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10015056916
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