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~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Werbung"
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Internet marketing
54
Online-Marketing
54
Social Web
38
Social web
38
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Advertising effects
14
Werbewirkung
14
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Marketing management
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Influencer marketing
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Aufsatz in Zeitschrift
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54
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Grace, Debra
2
Omkar Dastane
2
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2
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1
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1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
196
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
62
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
51
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Journal of marketing research : JMR
44
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ECONIS (ZBW)
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54
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
3
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
4
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
5
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
6
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
7
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
8
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
9
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
10
Influence of website quality on online impulse buying behaviour : a systematic review of literature
Kathuria, Aastha
;
Bakshi, Apurva
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 816-849
Persistent link: https://www.econbiz.de/10015056909
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