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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Werbung"
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Search: subject:"Online-Marketing"
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Brand
Consumer behaviour
Werbung
Internet marketing
55
Online-Marketing
55
Social Web
38
Social web
38
Konsumentenverhalten
34
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Advertising effects
14
Werbewirkung
14
Brand image
13
Markenimage
13
Social media
13
Marketing management
11
Marketingmanagement
11
E-commerce
9
Electronic Commerce
9
Markenartikel
9
Online retailing
9
Online-Handel
9
Advertising
7
Customer integration
7
Kundenintegration
7
Virtual reality
6
Virtuelle Realität
6
Bibliometrics
5
Bibliometrie
5
Website
5
Facebook
4
Influencer marketing
4
Internet
4
Marketing
4
Advertising effectiveness
3
B-to-B-Marketing
3
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3
Business-to-business marketing
3
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37
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37
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
210
Journal of retailing and consumer services
152
International journal of internet marketing and advertising : IJIMA
131
International journal of advertising : the review of marketing communications
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of marketing communications
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of promotion management : innovations in planning and applied research
63
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
50
The journal of product & brand management
50
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of advertising : the quarterly review of marketing communications
44
Cogent business & management
42
Journal of advertising research
42
Electronic commerce research
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Information systems research : ISR
39
International journal of technology marketing : IJTMkt
36
Journal of promotion management : JPM
36
Journal of marketing
34
Young consumers : insight and ideas for responsible marketers
32
The journal of brand management : an international journal
31
Journal of marketing research : JMR
30
International journal of consumer studies
29
Journal of electronic commerce research : JECR
29
Journal of management information systems : JMIS
29
Psychology & marketing
29
Tourism management : research, policies, practice
29
Asia Pacific journal of marketing and logistics
27
International journal of contemporary hospitality management
27
Technological forecasting & social change : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
26
Journal of marketing research
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
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ECONIS (ZBW)
37
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
3
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
4
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
5
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
6
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
7
How to engage and attract virtual influencers' followers : a new non-human approach in the age of influencer marketing
Melnychuk, Hanna-Anastasiia
;
Arasli, Hüseyin
;
Nevzat, …
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10015056874
Saved in:
8
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
9
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed
;
Rasool, Gowhar
;
Pathania, Anjali
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Saved in:
10
Influence of website quality on online impulse buying behaviour : a systematic review of literature
Kathuria, Aastha
;
Bakshi, Apurva
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 816-849
Persistent link: https://www.econbiz.de/10015056909
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