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~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing"
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Konsumentenverhalten
Markenartikel
Marketing
Market research
14
Marktforschung
14
Marketing management
9
Marketingmanagement
9
Consumer behaviour
5
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Market intelligence
3
Marketing research
3
Relationship marketing
3
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2
Consumer marketing
2
Green marketing
2
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Marketing planning
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8
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Simkin, Lyndon
2
Ardley, Barry
1
Bang, Nguyen
1
Brem, Alexander
1
Chang, Kirk
1
Gardiner, Sarah
1
Ghodeswar, Bhimrao M.
1
Grace, Debra
1
Horn, Christian Franz
1
Ivens, Björn
1
King, Ceridwyn
1
Korotkov, Nikolay
1
Kumar, Prashant
1
Murtiasih, Sri
1
Occhiocupo, Nicoletta
1
Ratten, Vanessa
1
Siringoringo, Hotniar
1
Sucherly, Sucherly
1
Taylor, Nick
1
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Marketing intelligence & planning
Journal of marketing research : JMR
73
Journal of business research : JBR
38
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Gabler Edition Wissenschaft
17
International journal of market research
17
Marketing letters : a journal of research in marketing
17
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
Europäische Hochschulschriften / 5
14
International journal of wine business research : IJWBR
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Journal of the Academy of Marketing Science
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Psychology & marketing
13
Journal of consumer behaviour : an international research review
12
Marketing : ZFP ; journal of research and management
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Consumer goods Europe
10
Marketing theory
10
The marketing review
10
European journal of operational research : EJOR
9
International journal of consumer studies
9
Journal of business economics : JBE
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Springer eBook Collection
7
Amfiteatru economic : an economic and business research periodical
6
Foundations and trends in marketing : FTMKT
6
Handbuch der Marktforschung
6
International journal of forecasting
6
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ECONIS (ZBW)
8
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date (oldest first)
1
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
2
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
3
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
4
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
5
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
6
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
7
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
8
The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
Saved in:
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