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~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
~subject:"Service quality"
~subject:"Theorie"
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Search: subject_exact:"Kundennähe"
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Markenimage
Service quality
Theorie
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
26
Markenführung
26
Dienstleistungsqualität
20
Brand
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenartikel
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17
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Online-Marketing
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11
Einzelhandel
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11
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11
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9
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9
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8
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7
Marketing management
7
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Corporate social responsibility
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E-commerce
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Leckie, Civilai
2
Merrilees, Bill
2
Abratt, Russell
1
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
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Bapat, Dhananjay
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1
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1
Ganguli, Shirshendu
1
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1
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1
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1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Hollebeek, Linda D.
1
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1
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1
Kostopoulos, Ioannis
1
Kumar, Vikas
1
Kursunluoglu, Emel
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Marketing intelligence & planning
Journal of retailing and consumer services
243
Journal of business research : JBR
202
International journal of hospitality management
142
The journal of services marketing
103
The service industries journal
82
The journal of product & brand management
79
Gabler Edition Wissenschaft
74
The journal of brand management : an international journal
67
Journal of hospitality marketing & management
65
Journal of travel and tourism marketing
64
SpringerLink / Bücher
63
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
59
International journal of contemporary hospitality management
58
Services marketing quarterly
54
Asia Pacific journal of marketing and logistics
51
Cogent business & management
51
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of service research : JSR
49
Service business
46
Journal of service management
45
Tourism management : research, policies, practice
44
Journal of strategic marketing
41
Psychology & marketing
41
European journal of operational research : EJOR
38
Journal of the Academy of Marketing Science
36
European journal of marketing : EJM
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Springer eBook Collection / Business and Economics
34
The international journal of bank marketing : IJBM
32
The TQM journal : the international review of organizational improvement
30
Europäische Hochschulschriften / 5
28
Journal of marketing
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
Journal of service research
26
Journal of air transport management
25
International journal of quality and service sciences
24
Total quality management & business excellence
24
Journal of marketing management : MM
22
Journal of service theory and practice : JSTP
22
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ECONIS (ZBW)
39
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
6
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
7
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
8
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
9
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
10
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
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