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~isPartOf:"Research in consumer behavior"
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~subject:"Online-Marketing"
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Advertising
Online-Marketing
Consumer behaviour
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Brand management
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Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of business research : JBR
256
Journal of retailing and consumer services
175
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
134
International journal of internet marketing and advertising : IJIMA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : JPM
60
International journal of hospitality management
59
The journal of product & brand management
54
International journal of electronic marketing and retailing : IJEMR
51
Psychology & marketing
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
44
Journal of advertising : official publication of the American Academy of Advertising
43
International journal of consumer studies
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Electronic commerce research
37
Journal of marketing
37
Journal of advertising
36
European journal of marketing : EJM
34
Journal of international consumer marketing
33
The journal of brand management : an international journal
33
Young consumers : insight and ideas for responsible marketers
33
Tourism management : research, policies, practice
32
Information systems research : ISR
31
Journal of marketing research : JMR
31
Marketing intelligence & planning
31
Journal of global marketing
30
Health marketing quarterly
29
International journal of technology marketing : IJTMkt
29
International journal of contemporary hospitality management
28
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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
4
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
5
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
6
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
7
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
8
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
9
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
10
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
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