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~isPartOf:"Research in consumer behavior"
~subject:"Online-Marketing"
~subject:"Personality psychology"
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Online-Marketing
Personality psychology
Consumer behaviour
396
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396
Brand management
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Markenführung
56
Brand image
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Markenimage
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Theorie
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Aguirre-Rodriguez, Alexandra
1
Ashworth, Laurence
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Marketing letters : a journal of research in marketing
Research in consumer behavior
Journal of business research : JBR
286
Journal of retailing and consumer services
200
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of marketing communications
83
International journal of hospitality management
80
International journal of advertising : the review of marketing communications
76
Psychology & marketing
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
The journal of product & brand management
62
Journal of promotion management : innovations in planning and applied research
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
49
International journal of consumer studies
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
43
Cogent business & management
43
Tourism management : research, policies, practice
41
Journal of marketing research : JMR
39
Young consumers : insight and ideas for responsible marketers
39
Journal of travel and tourism marketing
38
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of marketing management : MM
36
European journal of marketing : EJM
34
Journal of marketing
34
Journal of promotion management : JPM
34
International journal of advertising : the quarterly review of marketing communications
32
International journal of contemporary hospitality management
32
Journal of fashion marketing and management
32
Journal of international consumer marketing
32
Information systems research : ISR
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Technological forecasting & social change : an international journal
30
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ECONIS (ZBW)
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1
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
4
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
5
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
6
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
7
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
10
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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