//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"behavior"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
550
Konsumentenverhalten
550
Social Web
84
Social web
84
Brand management
66
Markenführung
66
Brand image
62
Markenimage
62
Beziehungsmarketing
61
Relationship marketing
61
Advertising effects
48
Werbewirkung
48
Internet marketing
44
Online-Marketing
44
Brand
42
Markenartikel
42
Innovation
39
Innovation adoption
39
Innovationsakzeptanz
37
Theorie
37
Theory
37
Online retailing
34
Online-Handel
34
Emotion
33
Customer satisfaction
31
Innovation diffusion
31
Innovationsdiffusion
31
Kundenzufriedenheit
31
Technischer Fortschritt
31
Technological change
31
Consumer behavior
30
Experiment
30
Advertising
28
Viral marketing
28
Virales Marketing
28
Werbung
28
Coping strategy
26
Coping-Strategie
26
Dienstleistungsqualität
26
Service quality
26
more ...
less ...
Online availability
All
Undetermined
453
Free
19
Type of publication
All
Article
660
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
661
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
661
Author
All
Dwivedi, Yogesh Kumar
7
Shin, Jungwoo
7
Barnes, Stuart J.
5
Huang, Youlin
5
Lee, Daeho
5
Lin, Chieh-Peng
5
Akram, Muhammad Shakaib
4
Frank, Björn
4
Hajli, Nick
4
Kim, Jungkeun
4
Labaka, Leire
4
Qian, Lixian
4
Shareef, Mahmud Akhter
4
Yuen, Kum Fai
4
AlKheder, Sharaf
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Chen, Shih-Chih
3
Chung, Namho
3
Divakaran, Pradeep Kumar Ponnamma
3
Drolet, Aimee
3
Ghosh Chowdhury, Tilottama
3
Hernantes, Josune
3
Jun, Duk Bin
3
Kahn, Barbara E.
3
Mou, Jian
3
Ooi, Keng-Boon
3
Park, Jongwon
3
Park, Yuri
3
Paul, Justin
3
Schmitt, Bernd
3
Tam, Leona
3
Tan, Garry Wei-Han
3
Teck Ming Tan
3
Vrontis, Demetris
3
Wang, Xueqin
3
Wang, Zhaohua
3
Werle, Carolina O. C.
3
Xiong, Jie
3
Yoon, Carolyn
3
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
2,260
Journal of retailing and consumer services
2,008
International journal of hospitality management
1,005
Tourism management : research, policies, practice
933
Journal of business ethics : JOBE
817
International journal of consumer studies
791
Journal of economic behavior & organization : JEBO
730
Psychology & marketing
708
Journal of travel and tourism marketing
631
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
Management science : journal of the Institute for Operations Research and the Management Sciences
599
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
529
Public choice
489
Journal of economic psychology : research in economic psychology and behavioral economics
453
Economics letters
450
Applied economics
440
Economics of education review
426
Cogent business & management
423
Asia Pacific journal of marketing and logistics
419
International journal of contemporary hospitality management
417
The journal of product & brand management
397
Tourism management perspectives : TMP
392
European journal of marketing : EJM
369
Food policy : economics planning and politics of food and agriculture
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
Journal of marketing research : JMR
366
Journal of hospitality marketing & management
365
The journal of brand management : an international journal
363
The American economic review
356
Journal of public economics
346
Applied economics letters
343
Journal of marketing management : MM
335
Journal of international consumer marketing
326
Journal of retailing
315
Journal of marketing communications
311
Journal of consumer behaviour : an international research review
310
The journal of consumer marketing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
more ...
less ...
Source
All
ECONIS (ZBW)
661
Showing
1
-
10
of
661
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Making brand activism successful : how advice-giving can boost support
behavior
and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
5
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
6
How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene
;
Rucker, Derek D.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
Saved in:
7
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
8
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
9
Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei
;
Tantiprapart, Yanisa
;
Chryssochoidis, George
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
Saved in:
10
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->