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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of supply chain management : a global review of purchasing and supply"
~person:"Belz, Christian"
~person:"Geiger, Ingmar"
~person:"Kumar, V."
~person:"Lilien, Gary L."
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
3
Business-to-business marketing
3
B2B
1
Beschaffung
1
Consumer behaviour
1
Customer value
1
Decision
1
Entscheidung
1
Experiment
1
Feldforschung
1
Field research
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Innovation
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Innovation management
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Innovationsmanagement
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Kundenwert
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Lieferantenmanagement
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Marketingmanagement
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Supplier relationship management
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Supply chain
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behavioral supply management
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business-to-business marketing
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field experiments
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human judgment and decision-making
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purchasing processes
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regression analysis
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Belz, Christian
Geiger, Ingmar
Kumar, V.
Lilien, Gary L.
Grewal, Rajdeep
2
Griffin, Abbie
2
Bayus, Barry L.
1
Bowman, Douglas
1
Bun, Maurice J. G.
1
Charvet, François
1
Ding, Min
1
Gibbs, Richard
1
Hada, Mahima
1
Jap, Sandy D.
1
Josephson, Brett W.
1
Leuschner, Rudolf
1
Moosmayer, Dirk C.
1
Raaij, Erik M. van
1
Reibstein, Dave
1
Rogers, Dale S.
1
Schuppar, Bjoern
1
Siems, Florian
1
Triest, Sander van
1
Vernooij, Maarten J. A.
1
Vinhas, Alberto Sa
1
Wiersema, Fred
1
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Marketing letters : a journal of research in marketing
The journal of supply chain management : a global review of purchasing and supply
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing
5
SpringerLink / Bücher
4
Business relationship management and marketing
3
Springer texts in business and economics
3
Handbook of business-to-business marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Dialogmarketing 'revisited'
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of business economics : JBE
1
Kohlhammer Edition Marketing
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management series
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Management
1
The journal of business & industrial marketing
1
Thexis / Fachbericht für Marketing
1
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ECONIS (ZBW)
3
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1
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
2
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
3
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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