Calculating, creating, and claiming value in business markets : status and research agenda
Gary L. Lilien; Rajdeep Grewal; Douglas Bowman; Min Ding; Abbie Griffin ...
| Year of publication: |
2010
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|---|---|
| Authors: | Lilien, Gary L. ; Grewal, Rajdeep ; Bowman, Douglas ; Ding, Min ; Griffin, Abbie |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 287-299
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Produktgestaltung | Product design | Soziales Netzwerk | Social network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008648792