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~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~language:"hun"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
31
Konsumentenverhalten
31
Customer satisfaction
13
Kundenzufriedenheit
13
Brand management
8
Markenführung
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Complaint management
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Marketing management
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Arora, Neeraj
1
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Chen, Qimei
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Coenen, Christian
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Dreze, Xavier
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Eisend, Martin
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Ghose, Anindya
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Gleim, Mark R.
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Iyengar, Radha
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
24
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing communications
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
SpringerLink / Bücher
9
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of contemporary hospitality management
6
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Kellogg on marketing : the marketing faculty of the kellog school of management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of applied business research
6
Customer relationship management in electronic markets
5
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ECONIS (ZBW)
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
3
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
4
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
7
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne L.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003666094
Saved in:
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