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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Language"
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Marketing letters : a journal of research in marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Discussion paper series / IZA
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European journal of international management : EJIM
6
Journal of world business : JWB
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The Palgrave handbook of the economics and language
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IZA world of labor : evidence-based policy making
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International business review : the official journal of the European International Business Academy
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Corporate communications : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The rise of management-speak
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Intercultural business communication and simulation and gaming methodology
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International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of hospitality management
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Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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1
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Speaking the same language : the power of words in crowdfunding success and failure
Peng, Ling
;
Cui, Geng
;
Bao, Ziru
;
Liu, Shuman
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10013273053
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
5
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
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