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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Natural language processing (NLP)"
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Consumer behaviour
Natural language processing (NLP)
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of hospitality management
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Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
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Handbook of research in international marketing
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International journal of wine business research : IJWBR
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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Speaking the same language : the power of words in crowdfunding success and failure
Peng, Ling
;
Cui, Geng
;
Bao, Ziru
;
Liu, Shuman
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10013273053
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
3
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
4
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
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