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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Niedrigpreisstrategie"
~subject:"Price discrimination"
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Consumer behaviour
Niedrigpreisstrategie
Price discrimination
Konsumentenverhalten
3
Rabatt
3
Rebate
3
Preisdifferenzierung
2
Preismanagement
2
Pricing strategy
2
Theorie
2
Theory
2
Beziehungsmarketing
1
Buyer heterogeneity
1
Consumer
1
Discounting
1
Diskontierung
1
Einzelhandel
1
Einzelhandelspreis
1
Experience goods
1
Groupon
1
Industrial buyer
1
Kundenbindungsprogramm
1
Lieferantenmanagement
1
Low-cost strategy
1
Loyalty program
1
Loyalty programs
1
Peripheral cues
1
Price discount
1
Price promotion
1
Purchase rate
1
Relationship marketing
1
Repeat purchase
1
Retail buyers
1
Retail price
1
Retail trade
1
Sales promotion
1
Social discount rate
1
Soziale Diskontrate
1
Supplier relationship management
1
Verkaufsförderung
1
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English
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Aspara, Jaakko
1
Edelman, Benjamin
1
Isojärvi, Jyrki
1
Jaffe, Sonia
1
Kominers, Scott Duke
1
Movarrei, Reza
1
Sayman, Serdar
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Usman, Murat
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
14
Journal of retailing
9
Journal of business research : JBR
8
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of revenue and pricing management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Discussion paper / Centre for Economic Policy Research
5
International journal of industrial organization
5
International journal of production economics
5
Psychology & marketing
5
European journal of operational research : EJOR
4
NBER Working Paper
4
Department of Economics discussion paper series / University of Oxford
3
Discussion paper / Tinbergen Institute
3
European journal of marketing : EJM
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER working paper series
3
Review of industrial organization : RIO
3
The international review of retail, distribution and consumer research
3
Transportation research / E : an international journal
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
CARESS working paper
2
CESifo Working Paper Series
2
CESifo working papers
2
Discussion papers / CEPR
2
Economics letters
2
Faculty & research / Insead : working paper series
2
Handelsforschung
2
Information systems research : ISR
2
International journal of the economics of business
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
3
To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin
;
Jaffe, Sonia
;
Kominers, Scott Duke
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10011444015
Saved in:
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