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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Zielgruppe"
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Search: subject_exact:"Online-Werbung"
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Consumer behaviour
Zielgruppe
Internet marketing
30
Online-Marketing
30
Konsumentenverhalten
15
Social Web
11
Social web
11
Advertising
8
Advertising effects
8
Viral marketing
8
Virales Marketing
8
Werbewirkung
8
Werbung
8
Online retailing
7
Online-Handel
7
Internet
6
E-commerce
4
Electronic Commerce
4
Beziehungsmarketing
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Digital marketing
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Relationship marketing
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Word-of-mouth
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Brand management
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Geschlecht
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Bonatti, Alessandro
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Cadario, Romain
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Darley, William K.
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Dekimpe, Marnik G.
1
Doorn, Jenny van
1
Feit, Elea McDonnell
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
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Goldstein, Daniel G.
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Han, Jung Ah
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Ivaldi, Marc
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Jung, Sang-Uk
1
Kim, John
1
Ko, Dongwoo
1
Labrecque, Lauren I.
1
Lambrecht, Anja
1
Lim, Jeen-su
1
Liu, Yizao
1
Liu, Yong
1
Lopez, Rigoberto A.
1
Mai, Enping
1
McNaught, Angela
1
Muller-Vibes, Catherine
1
Naylor, Gillian
1
Paas, Leonard J.
1
Punj, Girish
1
Ruggs, Enrica N.
1
Seo, Yuri
1
Sivadas, Eugene
1
Srinivasan, Shuba
1
Stuart, Jennifer Ames
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Sugumaran, Vijayan
1
Swani, Kunal
1
Tipgomut, Pornchanoke
1
Yang, Jun
1
Yang, Linyun W.
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
185
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of advertising : the quarterly review of marketing communications
32
Information systems research : ISR
31
Journal of advertising research
31
Journal of promotion management : JPM
31
Young consumers : insight and ideas for responsible marketers
30
Journal of marketing
28
Psychology & marketing
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Journal of marketing research : JMR
24
Marketing intelligence & planning
24
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
15
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1
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
3
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
4
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
5
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
6
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
7
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
8
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
9
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
10
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
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