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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Data mining"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Kundenzufriedenheit
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Viral marketing
24
Virales Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
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5
Online retailing
5
Online-Handel
5
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3
Customer satisfaction
3
Relationship marketing
3
Word of mouth
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Word-of-mouth
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Data Mining
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Personalisierung
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7
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Abulaiti, Gulimire
1
Blut, Markus
1
Bosukonda, Narendra
1
Chen, Jie
1
Connan Guesquière, Chantal
1
Enkawa, Takao
1
Fan, Wenjian
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
1
Guo, Lin
1
Han, Kyuhong
1
Kordrostami, Elika
1
Liu, Zunli
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Liu-Thompkins, Yuping
1
Mittal, Vikas
1
Rahmani, Vahid
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1
Shaik, Muzeeb
1
Simon, Françoise
1
Sridhar, Shrihari
1
Tang, Chuanyi
1
Thomas, Veronica L.
1
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1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
49
Journal of business research : JBR
37
International journal of hospitality management
32
Tourism management : research, policies, practice
26
Journal of hospitality marketing & management
19
International journal of contemporary hospitality management
18
Journal of marketing communications
16
International journal of internet marketing and advertising : IJIMA
15
Journal of travel and tourism marketing
15
Psychology & marketing
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of electronic commerce research : JECR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Cogent business & management
12
European journal of marketing : EJM
12
Journal of advertising research
11
Journal of promotion management : innovations in planning and applied research
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The journal of services marketing
11
Electronic commerce research
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Service business
7
Journal of internet commerce
6
Journal of marketing
6
Journal of retailing
6
Journal of service management
6
Journal of strategic marketing
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
Tourism management perspectives : TMP
6
Information systems research : ISR
5
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
3
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
4
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
5
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
6
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
7
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
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