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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Viral marketing"
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Konsumentenverhalten
Viral marketing
24
Virales Marketing
24
Consumer behaviour
18
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Internet
5
Online retailing
5
Online-Handel
5
Beziehungsmarketing
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Word of mouth
3
Word-of-mouth
3
Advertising effects
2
Data Mining
2
Data mining
2
Personalisierung
2
Personalization
2
Purchase intent
2
Review valence
2
Social media
2
USA
2
United States
2
Werbewirkung
2
Adoption
1
Ambivalence
1
Anreiz
1
Arbeitszufriedenheit
1
Attitude
1
Attitude certainty
1
Beschwerdemanagement
1
Bewertung
1
Bibliometrics
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Bibliometrie
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Brand
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Brand attitudes
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Article
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Article in journal
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18
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English
18
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Saenger, Christina
2
Thomas, Veronica L.
2
Abulaiti, Gulimire
1
Ashworth, Laurence
1
Bae, T. J.
1
Baghi, Ilaria
1
Barone, Michael J.
1
Blut, Markus
1
Bosukonda, Narendra
1
Cadario, Romain
1
Chen, Jie
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
D'Mello, Jason
1
Enkawa, Takao
1
Fan, Wenjian
1
Feit, Elea McDonnell
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
1
Gabrielli, Veronica
1
Gill, Tripat
1
Han, Jung Ah
1
Han, Kyuhong
1
Kim, John
1
Liu, Yizao
1
Liu, Yong
1
Liu, Zunli
1
Lopez, Rigoberto A.
1
Mai, Enping
1
Mende, Martin
1
Mittal, Vikas
1
Naylor, Gillian
1
Petty, Richard E.
1
Philp, Matthew
1
Punj, Girish N.
1
Pyle, Martin A.
1
Qian, Shanshan
1
Ranaweera, Chatura
1
Shaik, Muzeeb
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Cogent business & management
26
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
18
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
5
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
6
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
7
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
8
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
9
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
10
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
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