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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Theory of preferences"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Theory of preferences
Consumer behaviour
292
Konsumentenverhalten
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Brand management
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Markenführung
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Brand image
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Markenimage
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Advertising effects
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
466
Journal of business research : JBR
370
International journal of hospitality management
167
The journal of services marketing
116
The journal of product & brand management
99
Journal of the Academy of Marketing Science
85
The journal of brand management : an international journal
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Psychology & marketing
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Journal of retailing
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Cogent business & management
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73
Journal of travel and tourism marketing
71
Asia Pacific journal of marketing and logistics
70
International journal of contemporary hospitality management
68
Journal of strategic marketing
66
The service industries journal
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Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
The international review of retail, distribution and consumer research
56
Journal of service management
55
Journal of marketing research : JMR
54
European journal of marketing : EJM
52
Journal of marketing
52
International journal of retail & distribution management
51
Services marketing quarterly
51
Journal of service research : JSR
50
Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
46
International journal of retail and distribution management
44
SpringerLink / Bücher
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Management science : journal of the Institute for Operations Research and the Management Sciences
43
The international journal of bank marketing : IJBM
41
Service business
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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21
Implications of minimum contract durations on customer retention
Becker, Jan U.
;
Spann, Martin
;
Schulze, Timo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
Saved in:
22
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
23
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
24
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
25
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
26
When is the best time to reactivate your inactive customers?
Ma, Shaohui
;
Tan, Hui
;
Fang, Shu
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10010490144
Saved in:
27
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
Saved in:
28
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
29
Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna
;
Riccaboni, Massimo
;
Romiti, Anna
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
Saved in:
30
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
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