Implications of minimum contract durations on customer retention
Jan U. Becker; Martin Spann; Timo Schulze
| Year of publication: |
2015
|
|---|---|
| Authors: | Becker, Jan U. ; Spann, Martin ; Schulze, Timo |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 579-592
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| Subject: | Customer tenure | Contract options | Telecommunication | Beziehungsmarketing | Relationship marketing | Vertrag | Contract | Dauer | Duration | Vertragstheorie | Contract theory | Telekommunikationssektor | Telecommunications industry | Telekommunikation | Telecommunications | Betriebszugehörigkeit | Job tenure | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011399128