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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Wahrnehmung"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Wahrnehmung
Consumer behaviour
291
Konsumentenverhalten
291
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
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35
Markenartikel
35
Beziehungsmarketing
27
Emotion
23
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Chen, Qimei
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Blut, Markus
1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
506
Journal of business research : JBR
423
International journal of hospitality management
194
The journal of services marketing
120
The journal of product & brand management
106
Psychology & marketing
93
The journal of brand management : an international journal
90
Journal of travel and tourism marketing
89
Journal of the Academy of Marketing Science
84
Cogent business & management
81
Journal of retailing
81
Asia Pacific journal of marketing and logistics
80
Journal of hospitality marketing & management
77
International journal of contemporary hospitality management
73
Journal of strategic marketing
68
The international review of retail, distribution and consumer research
65
The service industries journal
64
Marketing intelligence & planning
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Tourism management : research, policies, practice
58
International journal of consumer studies
56
Journal of service management
56
European journal of marketing : EJM
55
Journal of marketing
55
Services marketing quarterly
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of retail & distribution management
50
Journal of service research : JSR
50
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of retail and distribution management
42
Service business
42
The international journal of bank marketing : IJBM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing communications
39
The journal of consumer marketing
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
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42
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
6
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
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