//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing mix decisions : new perspectives and practices"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Distribution costs"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Werbewirkung
Distribution costs
5
Marketing management
5
Vertriebskosten
5
USA
4
United States
4
Advertising effects
2
Beziehungsmarketing
1
Computer industry
1
Computerindustrie
1
Econometric model
1
Economic effectiveness
1
IBM Corporation
1
Lieferantenmanagement
1
Performance measurement
1
Performance-Messung
1
Pharmaceutical industry
1
Pharmaindustrie
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
Viral marketing
1
Virales Marketing
1
Wirtschaftlichkeit
1
Ökonometrisches Modell
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
5
Case study
1
Fallstudie
1
Language
All
English
5
Author
All
Gupta, Sunil
1
Kumar, V.
1
Menon, Anil
1
Powers, Todd M.
1
Shankar, Venkatesh
1
Steenburgh, Thomas J.
1
Wyner, Gordon
1
more ...
less ...
Published in...
All
Marketing mix decisions : new perspectives and practices
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
2
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
3
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
5
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->