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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
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Search: subject:"Product design"
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Product design
35
Produktgestaltung
35
Innovation
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Innovation management
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Innovationsmanagement
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New product development
9
Produktentwicklung
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Theorie
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Theory
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Game theory
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product line design
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game theory
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price discrimination
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product design
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Jain, Sanjay
2
Allenby, Greg M.
1
Aquino Shluzas, Lauren M.
1
Barbiroli, Giancarlo
1
Cai, Ying
1
Candi, Marina
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Cautela, Cabirio
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1
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1
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Guo, Liang
1
Gutiérrez-Navratil, Fernanda
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He, Tingting
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Hermosilla, Manuel
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Herring, Horace
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Herrmann, Andreas
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Hu, Ming
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Huang, Xiao
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Ishii, K.
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Jing, Bing
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Kim, Kilsun
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Landwehr, Jan Rüdiger
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technovation : the international journal of technological innovation, entrepreneurship and technology management
International journal of product development : IJPD
154
International journal of production research
154
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Management Science
25
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Psychology & marketing
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
18
International journal of productivity and quality management : IJPQM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
Journal of fashion marketing and management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing
16
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Working papers / Harvard Business School, Division of Research
15
CORE discussion paper : DP
14
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ECONIS (ZBW)
35
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1
When and how to implement design thinking in the innovation process : a longitudinal case study
Cai, Ying
;
Lin, Jun
;
Zhang, Ruxin
- In:
Technovation : the international journal of …
126
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487741
Saved in:
2
"Misalignments between users and designers as source of inspiration : a novel hybrid method for physical new product development"
Granato, Giulia
;
Fischer, Arnout R. H.
;
Trijp, Hans van
- In:
Technovation : the international journal of …
111
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013190796
Saved in:
3
Time inconsistency and
product
design
: a strategic analysis of feature creep
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 835-851
Persistent link: https://www.econbiz.de/10012120913
Saved in:
4
The journey towards sustainable product development : why are some manufacturing companies better than others at product innovation?
Guimarães, Julio Cesar Ferro de
;
Severo, Eliana Andrea
; …
- In:
Technovation : the international journal of …
103
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012792756
Saved in:
5
Service
product
design
and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
6
An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng
;
Li, Shibo
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
Saved in:
7
Probabilistic selling for vertically differentiated products with salient thinkers
Zheng, Quan
;
Pan, Xiajun Amy
;
Carrillo, Janice E.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 442-460
Persistent link: https://www.econbiz.de/10012038417
Saved in:
8
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
9
Product
design
strategies in technological shifts : an explorative study of Italian design-driven companies
Simoni, Michele
;
Cautela, Cabirio
;
Zurlo, Francesco
- In:
Technovation : the international journal of …
34
(
2014
)
11
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010441259
Saved in:
10
Can emerging markets tilt global
product
design
? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
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