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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Business process management"
~subject:"Marketing management"
~subject:"Pharmaindustrie"
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Business process management
Marketing management
Pharmaindustrie
Customer value
43
Kundenwert
43
Beziehungsmarketing
26
Relationship marketing
26
B-to-B-Marketing
14
Business-to-business marketing
14
Betriebliche Wertschöpfung
13
Value creation
13
Lieferantenmanagement
12
Supplier relationship management
12
customer lifetime value
9
Consumer behaviour
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Konsumentenverhalten
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Marketingmanagement
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Theorie
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Theory
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clumpiness
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Strategisches Management
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customer relationship management
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Bewertung
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Biemans, Wim G.
1
Cabanelas, Pablo
1
Castellano, Sylvaine
1
Chintagunta, Pradeep K.
1
Dixit, Ashutosh
1
Gopalakrishnan, Arun
1
Hadjielias, Elias
1
Hillebrand, Bas
1
Jiang, Zhenling
1
Khelladi, Insaf
1
Kumar, V.
1
Lampón, Jesús F.
1
Luo, Anita
1
Mejri, Chiraz Aouina
1
Montaguti, Elisa
1
Neslin, Scott A.
1
Nevskaya, Yulia
1
Niemelä-Nyrhinen, Jenni
1
Pilon, Francois
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Sloev, Igor
1
Sriram, S.
1
Thomadsen, Raphael
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing management : MM
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service management
3
Journal of strategic marketing
3
Report / Marketing Science Institute
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Central European business review : CEBR
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
International journal of business excellence
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing
2
Management decision : MD
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Service business
2
The journal of applied business research
2
The journal of brand management : an international journal
2
The journal of business strategy
2
The journal of product & brand management
2
The service industries journal
2
21st century business practices : the evolving trends in India
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academia : revista Latinoamericana de administración
1
Agricultural and resource economics review : ARER
1
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
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ECONIS (ZBW)
10
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1
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
2
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
3
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
4
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
5
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
6
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
7
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
8
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
9
Dealing with downstream customers : an exploratory study
Hillebrand, Bas
;
Biemans, Wim G.
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
Saved in:
10
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
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