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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Online-Handel"
~subject:"Social Web"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Information systems research : ISR
10
Journal of business research : JBR
7
Journal of internet commerce
5
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of management information systems : JMIS
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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International journal of hospitality management
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International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of consumer behaviour : an international research review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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The international review of retail, distribution and consumer research
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Applied economic perspectives and policy
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Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Decision sciences : DS
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
E-work and E-commerce ; Vol. 1
1
ERIM report series research in management
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
European retail research
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Food policy : economics planning and politics of food and agriculture
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HMD : Praxis der Wirtschaftsinformatik
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Handbook of social media management : value chain and business models in changing media markets
1
Information Systems Research
1
Information technology and management
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
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The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
4
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
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