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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Consumer behaviour"
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Advertising
Consumer behaviour
Brand management
420
Markenführung
420
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300
Brand image
293
Markenimage
293
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Guzman, Francisco
9
Fetscherin, Marc
4
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3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
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Flight, Richard L.
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Herstein, Ram
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Kang, Jiyun
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2
Siamagka, Nikoletta Theofania
2
Sreejesh, S.
2
St. Davčik, Nebojša
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
401
The journal of brand management : an international journal
267
Journal of retailing and consumer services
252
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
50
Journal of promotion management : JPM
50
SpringerLink / Bücher
50
Journal of strategic marketing
49
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of global marketing
47
International journal of consumer studies
45
Journal of fashion marketing and management
45
The journal of consumer marketing
44
Journal of marketing
43
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
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ECONIS (ZBW)
303
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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