//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
187
Konsumentenverhalten
187
Internet marketing
123
Online-Marketing
122
Marketing management
91
Marketingmanagement
91
Advertising effects
87
Werbewirkung
87
Brand management
86
Markenführung
86
Beziehungsmarketing
80
Relationship marketing
80
Theorie
76
Theory
76
Advertising
68
Werbung
68
USA
62
United States
62
Distribution channel
61
Vertriebsweg
61
Market research
57
Marktforschung
57
Viral marketing
50
Virales Marketing
50
Game theory
49
Spieltheorie
49
Social Web
47
Social web
47
Marketing
46
Brand image
44
Markenimage
44
Preismanagement
43
Pricing strategy
43
Brand
37
Markenartikel
36
Online retailing
33
Online-Handel
33
Search engine
31
Suchmaschine
31
Einzelhandel
29
more ...
less ...
Online availability
All
Undetermined
224
Type of publication
All
Article
595
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
599
Aufsatz in Zeitschrift
599
Case study
12
Fallstudie
12
Collection of articles of several authors
4
Sammelwerk
4
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Conference proceedings
1
Interview
1
Konferenzschrift
1
more ...
less ...
Language
All
English
599
Author
All
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Bang, Nguyen
7
Braun, Michael
7
Mela, Carl F.
7
Dwivedi, Yogesh Kumar
6
Fader, Peter
6
Goldfarb, Avi
6
Jerath, Kinshuk
6
Liberali, Guilherme
6
Melewar, T. C.
6
Urban, Glen L.
6
Chan, Tat
5
Desai, Preyas S.
5
Guo, Liang
5
Kumar, V.
5
Luo, Xueming
5
Sayedi, Amin
5
Yang, Sha
5
Chen, Yuxin
4
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Joshi, Yogesh V.
4
Katona, Zsolt
4
Lans, Ralf van der
4
Liu, Yunchuan
4
Manchanda, Puneet
4
Nair, Harikesh
4
Netzer, Oded
4
Rao, Ram C.
4
Rutz, Oliver J.
4
Shugan, Steven M.
4
Sudhir, K.
4
Trusov, Michael
4
more ...
less ...
Institution
All
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The marketing review
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
276
Management Science
274
more ...
less ...
Source
All
ECONIS (ZBW)
599
Showing
1
-
10
of
599
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
INFORMS Society for
Marketing
Science
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
8
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
9
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
10
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->