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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~language:"spa"
~person:"Danaher, Peter J."
~subject:"Consumer behaviour"
~subject:"pricing"
~type_genre:"Article in journal"
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Consumer behaviour
pricing
Konsumentenverhalten
3
Multivariate Verteilung
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Multivariate distribution
3
Australia
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Australien
2
Bayes-Statistik
2
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2
Advertising effects
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Danaher, Peter J.
Chintagunta, Pradeep K.
10
Hauser, John R.
9
Iyengar, Radha
7
Kuksov, Dmitri
7
Sun, Baohong
7
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6
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5
Chan, Tat
5
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5
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5
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4
Anderson, Eric T.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Gordon, Brett R.
4
Manchanda, Puneet
4
Narayan, Vishal
4
Roberts, John H.
4
Simester, Duncan
4
Srinivasan, Kannan
4
Che, Hai
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing
1
Journal of marketing research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
2
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
3
The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha
;
Jedidi, Kamel
;
Essegaier, Skander
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
Saved in:
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