Incorporating emotions into evaluation and choice models : application to Kmart Australia
Year of publication: |
2015
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Authors: | Roberts, Ken ; Roberts, John H. ; Danaher, Peter J. ; Raghavan, Rohan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 815-824
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Subject: | choice | emotions | advertising effectiveness | services | retailing | implicit measures | Australien | Australia | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Werbepsychologie | Psychology of advertising |
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