Incorporating emotions into evaluation and choice models : application to Kmart Australia

Ken Roberts; John H. Roberts; Peter J. Danaher; Rohan Raghavan

Year of publication:	2015
Authors:	Roberts, Ken ; Roberts, John H. ; Danaher, Peter J. ; Raghavan, Rohan
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 815-824
Subject:	choice \| emotions \| advertising effectiveness \| services \| retailing \| implicit measures \| Australien \| Australia \| Emotion \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Werbung \| Advertising

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