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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Low-cost strategy
7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
142
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
15
Journal of business research : JBR
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Journal of retailing and consumer services
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Tourism economics : the business and finance of tourism and recreation
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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Journal of marketing
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Quantitative marketing and economics : QME
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Review of industrial organization : RIO
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International journal of industrial organization
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The international journal of human resource management
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European journal of operational research : EJOR
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Harvard business review : HBR
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Research in transportation economics
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Applied economics letters
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Economics of transportation : the official journal of the International Transportation Economics Association
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European research studies
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International journal of revenue management : IJRM
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Journal of business strategy
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Journal of the Academy of Marketing Science
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Journal of transport economics & policy : JTEP
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Journal of transport economics and policy
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Omega : the international journal of management science
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Regional studies : official journal of the Regional Studies Association
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Scientific Annals of Economics and Business
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Strategy & leadership : a publication of Strategic Leadership Forum
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The international review of retail, distribution and consumer research
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
4
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
5
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
Horváth, Csilla
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009725692
Saved in:
6
Cross-market discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
Saved in:
7
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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