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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Tucker, Catherine"
~subject:"Advertising effects"
~subject:"Germany"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of industrial organization
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
2
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
3
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
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