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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Gabler Edition Wissenschaft
8
Europäische Hochschulschriften / 5
7
Gabler-Edition Wissenschaft
7
SpringerLink / Bücher
7
Journal of marketing research : JMR
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
5
Springer eBook Collection / Business and Economics
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
The journal of brand management : an international journal
4
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
3
Betriebswirtschaftliche Studien
3
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
European journal of operational research : EJOR
3
Hamburger Schriften zur Marketingforschung
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Kundenbindung im Handel
3
Marketing intelligence & planning
3
Reihe: Marketing : MAR
3
Service quality and management
3
The evolution of brands : from signals of quality to storehouses of trust
3
Basler Schriften zum Marketing
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Der Markt : international journal of marketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Forschungsbericht zum Marketing
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Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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2
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
3
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
4
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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