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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Online retailing"
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Advertising effects
Germany
Online retailing
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
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Internet marketing
47
Online-Marketing
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Preismanagement
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Bronnenberg, Bart J.
3
Chan, Tat
3
Tucker, Catherine
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Che, Hai
2
Chu, Junhong
2
Fossen, Beth L.
2
Hill, Shawndra
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
415
Journal of business research : JBR
306
Journal of marketing communications
141
International journal of advertising : the review of marketing communications
129
SpringerLink / Bücher
115
Psychology & marketing
106
International journal of internet marketing and advertising : IJIMA
95
International journal of electronic marketing and retailing : IJEMR
94
International journal of advertising : the quarterly review of marketing communications
92
Journal of internet commerce
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Electronic commerce research
79
Journal of promotion management : innovations in planning and applied research
78
International journal of consumer studies
77
Asia Pacific journal of marketing and logistics
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of promotion management : JPM
69
International journal of hospitality management
66
Gabler Edition Wissenschaft
65
Cogent business & management
63
International journal of retail & distribution management
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Information systems research : ISR
60
The international review of retail, distribution and consumer research
58
Journal of retailing
57
Journal of electronic commerce research : JECR
55
Journal of advertising research
54
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of international consumer marketing
51
Marketing letters : a journal of research in marketing
50
The journal of product & brand management
49
European journal of marketing : EJM
47
International journal of retail and distribution management
47
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing : ZFP ; journal of research and management
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
The journal of consumer marketing
45
Europäische Hochschulschriften / 5
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
7
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
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8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
10
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
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