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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Online-Marketing"
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Advertising effects
Germany
Online-Marketing
Consumer behaviour
273
Konsumentenverhalten
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Theorie
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Theory
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Internet marketing
47
Preismanagement
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Pricing strategy
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Hauser, John R.
6
Liberali, Guilherme
6
Urban, Glen L.
6
Braun, Michael
5
Chan, Tat
3
Tucker, Catherine
3
Che, Hai
2
Fossen, Beth L.
2
Gelman, Andrew
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Gittins, John
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Gopinath, Shyam
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Hill, Shawndra
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Johnson, Garrett A.
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Lambrecht, Anja
2
Liu, Jia
2
Mayzlin, Dina
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Shin, Woochoel
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Teixeira, Thales
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Varian, Hal R.
2
Abhishek, Vibhanshu
1
Akella, Ram
1
Aral, Sinan
1
Barajas, Joel
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Berman, Ron
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Bhargava, Neha
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Bronnenberg, Bart J.
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Brynjolfsson, Erik
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Carson, Steve
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Chakraborty, Archishman
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Chiou, Lesley
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
298
Journal of retailing and consumer services
213
Journal of marketing communications
162
International journal of advertising : the review of marketing communications
141
International journal of internet marketing and advertising : IJIMA
131
SpringerLink / Bücher
116
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of promotion management : innovations in planning and applied research
89
Psychology & marketing
83
Journal of promotion management : JPM
75
The journal of product & brand management
75
International journal of hospitality management
72
Journal of advertising research
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Gabler Edition Wissenschaft
64
International journal of consumer studies
58
Asia Pacific journal of marketing and logistics
53
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
51
Marketing letters : a journal of research in marketing
51
Journal of advertising : official publication of the American Academy of Advertising
50
The journal of brand management : an international journal
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
48
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of marketing research : JMR
45
Europäische Hochschulschriften / 5
44
Journal of marketing
43
Journal of international consumer marketing
40
Marketing intelligence & planning
40
The journal of consumer marketing
40
Marketing : ZFP ; journal of research and management
39
Tourism management : research, policies, practice
39
Young consumers : insight and ideas for responsible marketers
39
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
34
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
7
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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