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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Relationship marketing"
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Advertising effects
Germany
Relationship marketing
Consumer behaviour
273
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Internet marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
539
Journal of business research : JBR
479
International journal of hospitality management
186
Journal of marketing communications
155
Psychology & marketing
139
International journal of advertising : the review of marketing communications
131
SpringerLink / Bücher
130
The journal of product & brand management
129
The journal of services marketing
118
The journal of brand management : an international journal
104
Asia Pacific journal of marketing and logistics
96
Journal of promotion management : innovations in planning and applied research
96
International journal of advertising : the quarterly review of marketing communications
94
International journal of internet marketing and advertising : IJIMA
91
Journal of the Academy of Marketing Science
89
Cogent business & management
86
European journal of marketing : EJM
84
Journal of hospitality marketing & management
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Journal of retailing
78
International journal of contemporary hospitality management
75
Marketing intelligence & planning
74
Journal of marketing
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Journal of travel and tourism marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Gabler Edition Wissenschaft
70
Journal of promotion management : JPM
69
Journal of strategic marketing
67
Marketing letters : a journal of research in marketing
66
International journal of consumer studies
65
The service industries journal
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of consumer marketing
59
Tourism management : research, policies, practice
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of service management
56
International journal of retail & distribution management
55
Journal of marketing research : JMR
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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9
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
10
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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