//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer research"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Germany
Virales Marketing
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
Pricing strategy
41
Werbewirkung
37
Advertising
35
Werbung
35
USA
33
United States
33
Experiment
27
Game theory
26
Online retailing
26
Online-Handel
26
Spieltheorie
26
Viral marketing
24
Brand
22
Markenartikel
22
Social Web
20
Social web
20
game theory
19
Beziehungsmarketing
18
Relationship marketing
18
E-commerce
17
Einzelhandel
17
Electronic Commerce
17
Retail trade
17
Preisdifferenzierung
16
Price discrimination
16
Bayes-Statistik
15
Bayesian inference
15
Brand management
15
Markenführung
15
Product quality
15
Produktqualität
15
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
57
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Language
All
English
57
Author
All
Tucker, Catherine
3
Chan, Tat
2
Fossen, Beth L.
2
Gopinath, Shyam
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Kuksov, Dmitri
2
Lambrecht, Anja
2
Mayzlin, Dina
2
Shin, Woochoel
2
Staelin, Richard
2
Teixeira, Thales
2
Akella, Ram
1
Ameri, Mina
1
Aral, Sinan
1
Assael, Henry
1
Barajas, Joel
1
Berman, Ron
1
Bhargava, Neha
1
Bleier, Alexander
1
Bordley, Robert F.
1
Bruggen, Gerrit van
1
Brynjolfsson, Erik
1
Carson, Steve
1
Chakraborty, Archishman
1
Chapsky, Dan
1
Che, Hai
1
Chen, Xiaohong
1
Chen, Xinlei
1
Cheng, Zhang
1
Chevalier, Judith A.
1
Chintagunta, Pradeep K.
1
Chiou, Lesley
1
Chung, Doug J.
1
Danaher, Peter J.
1
De, Anwesha
1
Desai, Preyas S.
1
Dover, Yaniv
1
Du, Shaoyin
1
Eisenbeiß, Maik
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
259
Journal of retailing and consumer services
183
Journal of marketing communications
157
International journal of advertising : the review of marketing communications
138
SpringerLink / Bücher
115
International journal of advertising : the quarterly review of marketing communications
102
Psychology & marketing
100
International journal of internet marketing and advertising : IJIMA
91
International journal of hospitality management
89
Journal of promotion management : innovations in planning and applied research
79
Journal of promotion management : JPM
68
Gabler Edition Wissenschaft
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
59
Journal of advertising research
57
Marketing letters : a journal of research in marketing
57
European journal of marketing : EJM
55
Journal of marketing research : JMR
53
International journal of consumer studies
51
Asia Pacific journal of marketing and logistics
47
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Tourism management : research, policies, practice
45
Europäische Hochschulschriften / 5
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
42
The journal of consumer marketing
42
The journal of brand management : an international journal
40
Cogent business & management
39
Journal of hospitality marketing & management
38
Journal of international consumer marketing
38
Marketing : ZFP ; journal of research and management
38
International journal of contemporary hospitality management
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of travel and tourism marketing
34
Marketing intelligence & planning
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of the Academy of Marketing Science
33
Electronic commerce research
32
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
10
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->